Solutions
Helping users get to where they need to go.
End-to-end UX services that help businesses create intuitive, high-performing digital experiences. From user research, persona development, and journey mapping to information architecture, wireframing, and interaction design, close partnership with stakeholders uncovers real user needs and aligns them with business goals. The result is clear pathways that reduce friction, eliminate guesswork, and deliver seamless experiences users can navigate with confidence.
Strategy
UX and CX Strategy helps businesses reduce risk, avoid costly rework, increase ROI, and build products users actually want. Through research, competitive analysis, stakeholder workshops, and clear roadmapping, real user needs are uncovered and aligned with business goals — creating a solid foundation before any design or development begins. Clients gain a clear understanding of their users, prioritized opportunities, and a practical plan that guides the entire project. The process typically includes discovery sessions, research synthesis, and a strategic recommendations document.
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Client Stories
Great user experiences start with genuine care and empathy. The goal is to deliver solutions that make a real difference in your users’ lives.
Client: Bureau of Prisons
NIC - National Institution of Corrections, is dedicated to providing specialized and direct corrections training and resources to line staff, administration, researchers in tribal, local, state and federal agencies. Their goal was to create experiences for their enterprise online learning management system, that matches the user specific population that they serve.
Industry: Government
Role: UX leader. Managed and crafted user persona's, website pages, and workflows that allows NIC to provide customized training through their catalog of data-driven content modules as well as NIC's online learning management system. Provide user's access to corrections experts and researchers on staff to answer questions. Provide user specific access to information about technical assistance (on-site training) to agencies and facilities to help evolve their practices in ways that benefit their operations and their communities.
Outcomes
Site analytics and UX research conducted with UserZoom showed the redesigned experience drove higher enrollment rates and increased user engagement by enabling customized training through NIC’s data-driven research catalog and online learning management system, direct access to corrections experts and researchers, and tailored information on technical assistance and on-site training—helping agencies and facilities evolve practices that benefit their operations and communities.
Client: Highmark Health
Drove product experience vision using range of user-centered design methodologies, providing insights and product design recommendations to digitally transform healthcare and help our Highmark Health members live their best lives.
Industry: Health
Highmark Health is a leading health insurance company focused on improving individuals’ health and well-being. The UX work involved roadmaps, synthesizing requirements across multiple priority projects, Design thinking exercises, competitive analysis, stakeholder engagement, Design System redesign, while balancing design advocacy, thought leadership, and mentoring of junior staff to deliver effective digital product strategies.
Outcomes
The work completed at Highmark Health showed that the redesigned Find-a-Dentist experience enabled users to locate their provider with ease, as confirmed by UserZoom testing that revealed higher engagement and smoother search journeys. The redesigned paperless EOB experience drove higher opt-in rates, with UserZoom research confirming clearer, more trustworthy, and lower-friction digital enrollment for members.
Client: Bluecross/Blueshield
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention.
Industry: Health
Bluecross/Blueshield operates in the highly regulated health insurance industry, where Customer Advocates handle complex claim inquiries daily under strict compliance and efficiency demands. The UX work focused on modernizing the enterprise Customer Advocate dashboard to support faster, more accurate claim viewing, updating, and processing during high-volume inbound calls.
Outcomes
The completed UX work at Bluecross/Blueshield delivered much-needed updates to the Customer Advocate dashboard that CAs use every day to view, update, and process customer claims during inbound calls. The project provided important enterprise-level enhancements—including Safe-mode, Cloning, Case creation, and Case details—that streamlined claim workflows, improved interaction design and functionality, and enabled Customer Advocates to handle cases more efficiently and accurately.